Companies cannot rely on the strength of their products or services alone to foster respect and trust. They must always consider what impact their spokespeople and messaging has upon a diverse audience base.Read more "Thinking before you speak"
From a marketing communications perspective, GDPR will be a hot topic for years to come as the legislation is still untested and more brands will come under fire for contravening the rules. There are many unanswered questions and with uncertainty comes the need to prepare for all scenarios.Read more "LIVING WITH GDPR"
In my experience, a positive mindset is the largest component of completing any race. I haven’t done research to back up my theory but I’d say at least 60% of completing an ultra-marathon is the right mindset. The other 40% covers logistics, training, nutrition and remaining injury free.Read more "Minding the mud"
There is no doubt branded content is being packaged and produced better than ever as publishers, broadcasters, and content creators look to monetise their platforms while informing and entertaining readers, listeners or viewers without overtly pushing a brand. If it isn’t good enough they are likely to lose clicks, likes and trust.Read more "DIY BRANDED CONTENT"
The modern buying journey is complex, non-linear and often emotional rather than rational. For a brand, it is challenging to get a message across to its core audience in the right way and at the perfect point in the prospective customer’s decision-making process.Read more "A JOURNEY TO A PURCHASE"
While uberPOOL does take longer than a direct taxi ride home and this particular trip was drawn-out by a driver who was battling to read Waze directional commands, it’s an example of the unintended human connections created by the sharing economy.Read more "My shared taxi ‘experiment’"
We were ready for an epic road trip and relaxing break, but our holiday plans suddenly changed when we received a call to inform us our oldest dog had escaped from the kennels.Read more "Lost and found"