Companies cannot rely on the strength of their products or services alone to foster that trust. They must always consider what impact their spokespeople and messaging – particularly in times of crisis – will have upon a diverse audience base.
Privacy activists have already gone after the likes of Facebook and Google since the General Data Protection Regulation (GDPR) arrived a week or so ago. I’m just grateful to have stopped receiving reminder emails to opt in to newsletters. It’s been an automatic ‘spring cleaning’ of my subscriptions and my inbox is already looking less cluttered! From […]Read more "LIVING WITH GDPR"
I recently began transferring analogue tape recordings of my radio shows during the 1990s to a digital format. The process is tedious, but at the same time has brought back many memories including being instructed by the sales team to work with prospective clients to create branded segments to generate additional revenue. In early 1997 I ended up producing and presenting a weekly segment featuring the fun-loving owner […]Read more "DIY BRANDED CONTENT"
My wife and I spent months researching the perfect car for a weekend getaway, emergency trip to the vet and the occasional recycling depot visit. The car we eventually settled on was a controversial choice as it was a model many of our friends, professional reviewers and, even, strangers described as ‘Marmite’. People either love or […]Read more "A JOURNEY TO A PURCHASE"
Cate and I were about to go on holiday to Cornwall. We were ready for an epic road trip and relaxing break. She dropped off our dogs at a boarding kennel about twenty miles from our home in London. Our holiday plans suddenly changed when we received a call to inform us our oldest dog had escaped. We spent […]Read more "Lost and found"
Today’s my wedding anniversary. It’s been the best four years of my life. Marriage is fun and easy when you marry your best friend! It’s also around this time that I celebrate my anniversary at WE Communications. I will never forget March and April of 2010. I visited three continents, opened WE’s first office in Africa, and married […]Read more "Times flies when you’re having fun!"