LIVING WITH GDPR

From a marketing communications perspective, GDPR will be a hot topic for years to come as the legislation is still untested and more brands will come under fire for contravening the rules. There are many unanswered questions and with uncertainty comes the need to prepare for all scenarios.

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DIY BRANDED CONTENT

There is no doubt branded content is being packaged and produced better than ever as publishers, broadcasters, and content creators look to monetise their platforms while informing and entertaining readers, listeners or viewers without overtly pushing a brand. If it isn’t good enough they are likely to lose clicks, likes and trust.

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