From a marketing communications perspective, GDPR will be a hot topic for years to come as the legislation is still untested and more brands will come under fire for contravening the rules. There are many unanswered questions and with uncertainty comes the need to prepare for all scenarios.Read more "LIVING WITH GDPR"
There is no doubt branded content is being packaged and produced better than ever as publishers, broadcasters, and content creators look to monetise their platforms while informing and entertaining readers, listeners or viewers without overtly pushing a brand. If it isn’t good enough they are likely to lose clicks, likes and trust.Read more "DIY BRANDED CONTENT"
Kudos to BMW for their super original double-page advertising spread featuring rear view camera technology.Read more "The backside of a front cover"
uth Africa has some awesome products, services and minds. And the country enjoys a long history of trade with the UK.Read more "Waving South Africa’s flag on the British high street"