DIY BRANDED CONTENT

There is no doubt branded content is being packaged and produced better than ever as publishers, broadcasters, and content creators look to monetise their platforms while informing and entertaining readers, listeners or viewers without overtly pushing a brand. If it isn’t good enough they are likely to lose clicks, likes and trust.

A JOURNEY TO A PURCHASE

The modern buying journey is complex, non-linear and often emotional rather than rational. For a brand, it is challenging to get a message across to its core audience in the right way and at the perfect point in the prospective customer’s decision-making process.