MAGICAL MADEIRA

One of my favourite memories of the past year was visiting Madeira. It’s a beautiful place and reaffirmed my passion for exploring islands.

An archipelago made up of four islands off the north west coast of Africa, Madeira is likely best known for its wine and as the birthplace of Cristiano Ronaldo.

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LIVING WITH GDPR

From a marketing communications perspective, GDPR will be a hot topic for years to come as the legislation is still untested and more brands will come under fire for contravening the rules. There are many unanswered questions and with uncertainty comes the need to prepare for all scenarios.

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Minding the mud

In my experience, a positive mindset is the largest component of completing any race. I haven’t done research to back up my theory but I’d say at least 60% of completing an ultra-marathon is the right mindset. The other 40% covers logistics, training, nutrition and remaining injury free.

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DIY BRANDED CONTENT

There is no doubt branded content is being packaged and produced better than ever as publishers, broadcasters, and content creators look to monetise their platforms while informing and entertaining readers, listeners or viewers without overtly pushing a brand. If it isn’t good enough they are likely to lose clicks, likes and trust.

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A JOURNEY TO A PURCHASE

The modern buying journey is complex, non-linear and often emotional rather than rational. For a brand, it is challenging to get a message across to its core audience in the right way and at the perfect point in the prospective customer’s decision-making process.

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