Companies cannot rely on the strength of their products or services alone to foster that trust. They must always consider what impact their spokespeople and messaging – particularly in times of crisis – will have upon a diverse audience base.
Privacy activists have already gone after the likes of Facebook and Google since the General Data Protection Regulation (GDPR) arrived a week or so ago. I’m just grateful to have stopped receiving reminder emails to opt in to newsletters. It’s been an automatic ‘spring cleaning’ of my subscriptions and my inbox is already looking less cluttered! From […]Read more "LIVING WITH GDPR"
It was 9:26pm last Saturday evening on a dark gravel track in the middle of the Wendover Woods in the Chiltern Hills. The temperature had hit freezing point earlier in the day and I had been on my feet for over 13 hours traversing through mud, climbing hills and making new friends. I had stopped […]Read more "Minding the mud"
I recently began transferring analogue tape recordings of my radio shows during the 1990s to a digital format. The process is tedious, but at the same time has brought back many memories including being instructed by the sales team to work with prospective clients to create branded segments to generate additional revenue. In early 1997 I ended up producing and presenting a weekly segment featuring the fun-loving owner […]Read more "DIY BRANDED CONTENT"
My wife and I spent months researching the perfect car for a weekend getaway, emergency trip to the vet and the occasional recycling depot visit. The car we eventually settled on was a controversial choice as it was a model many of our friends, professional reviewers and, even, strangers described as ‘Marmite’. People either love or […]Read more "A JOURNEY TO A PURCHASE"
I eagerly caught up on an array of TED podcasts on a recent Friday evening flight. Unsurprisingly, Uber CEO Travis Kalanick’s TED 2016 presentation focused on regulation, technology and Uber’s mission to decrease congestion and pollution through its uberPool ride-sharing service. He didn’t disappoint, but my favourite part of his talk was a history lesson about the sharing […]Read more "My shared taxi ‘experiment’"
Cate and I were about to go on holiday to Cornwall. We were ready for an epic road trip and relaxing break. She dropped off our dogs at a boarding kennel about twenty miles from our home in London. Our holiday plans suddenly changed when we received a call to inform us our oldest dog had escaped. We spent […]Read more "Lost and found"