LIVING WITH GDPR

From a marketing communications perspective, GDPR will be a hot topic for years to come as the legislation is still untested and more brands will come under fire for contravening the rules. There are many unanswered questions and with uncertainty comes the need to prepare for all scenarios.

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Minding the mud

In my experience, a positive mindset is the largest component of completing any race. I haven’t done research to back up my theory but I’d say at least 60% of completing an ultra-marathon is the right mindset. The other 40% covers logistics, training, nutrition and remaining injury free.

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DIY BRANDED CONTENT

There is no doubt branded content is being packaged and produced better than ever as publishers, broadcasters, and content creators look to monetise their platforms while informing and entertaining readers, listeners or viewers without overtly pushing a brand. If it isn’t good enough they are likely to lose clicks, likes and trust.

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A JOURNEY TO A PURCHASE

The modern buying journey is complex, non-linear and often emotional rather than rational. For a brand, it is challenging to get a message across to its core audience in the right way and at the perfect point in the prospective customer’s decision-making process.

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Lost and found

We were ready for an epic road trip and relaxing break, but our holiday plans suddenly changed when we received a call to inform us our oldest dog had escaped from the kennels.

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