The backside of a front cover

Posted on by Marcus Sorour

I look forward to receiving my monthly dose of Runner’s World South Africa. It’s one of the few magazines I read from cover to cover.

On the front cover this month is South African marathoner and Olympic medal hopeful, René Kalmer.

And featured on the inside front cover is a manipulated version of the front cover scene, featuring René Kalmer’s rear.  Kudos to BMW for their super original double-page advertising spread featuring rear view camera technology.

And who says print advertising can’t be innovative?

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Published by Marcus Sorour

Thanks for visiting marcussorour.com! I post mostly about nature, exercise, and the outdoors. I love trail running with my dog, but every so often I will also write about walking, swimming and cycling. This blog used to cover a variety of topics. You can still find these old posts in the archive. You are welcome to follow me on Twitter and LinkedIn where I post about my profession, F5, sustainability, and social justice.