I look forward to receiving my monthly dose of Runner’s World South Africa. It’s one of the few magazines I read from cover to cover.
On the front cover this month is South African marathoner and Olympic medal hopeful, René Kalmer.
And featured on the inside front cover is a manipulated version of the front cover scene, featuring René Kalmer’s rear. Kudos to BMW for their super original double-page advertising spread featuring rear view camera technology.
And who says print advertising can’t be innovative?