The backside of a front cover

Marcus Sorour - Runner's World South Africa Inside DPS March 2012
Clever inside front cover of March 2012 edition of Runner’s World

I look forward to receiving my monthly dose of Runner’s World South Africa. It’s one of the few magazines I read from cover to cover.

On the front cover this month is South African marathoner and Olympic medal hopeful, René Kalmer.

And featured on the inside front cover is a manipulated version of the front cover scene, featuring René Kalmer’s rear.  Kudos to BMW for their super original double-page advertising spread featuring rear view camera technology.

And who says print advertising can’t be innovative?

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